Marketing
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The Great Indian Middle Class
Tonnes of newsprint, miles of television tapes, years of television airtime and millions of calories of energy(ok, that was a bad one) have been spent on analyzing, debating and arguing about the Indian middle class. Honestly, all this noise got to such nauseating levels that people who constitute the middle class have ended up becoming Continue reading
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Bhagawan Aaye Cycle Se
No wonder it won the Bronze at Cannes. Crossposted on OrangeGlass. Continue reading
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Death Of A Great Brand Or Birth Of A Greater Brand?
Change is good. Definitely. Hutch is now Vodafone. Good? Not very sure. More than its SIM cards made it into our mobile phones, Hutch – the brand, had made its way into our hearts. Not entirely impossible, but it will be very difficult for Vodafone to replace Hutch. Let’s see. We’ll let the brand do Continue reading
Nikhil Kulkarni 